Non-Medical, Antidepressant Alternative

  which emerging research suggests might

Certain pharmaceutical ads on radio and TV use that phrase:

                       "...which emerging research suggests might..."

What a great line! Look at those words! My guess is four of the five tell you exactly what the drug company might point to if you took them to court suggesting their medication hurt or killed somebody.

Let's examine the words one by one.

Emerging" - If something is emerging it's incomplete. Right? It's coming into view but not entirely known. Can we ever know “for sure” how to interpret an incomplete research study or group of unfinished studies?  Without the complete picture, the interpretation is up for grabs. It might look good at first but end up being bad - years from now.

Research" -  Although we associate the word "research" with science, and science calls to mind credibility, in this particular phrase, research is
associated with 3 iffy words, not exactly words I want to hear when deciding whether or not to take a medication that might cause serious side effects. All we learn from this phrase is that "emerging research" about a product "suggests" that something "might" do something.  Here is an example of
a drug study Dr. Breggin says “was skewed to hide just how many children die of sudden death” while taking a certain medication.

Thalidomide back in the last 1950s and early 1960s? It was originally thought to be safe, but more than 10,000 children around the world were born with deformities as a result of it's use. Pregnant mothers had taken it to inhibit morning sickness. It was also considered a wonder drug for insomnia, coughs, colds and headaches. Would it surprise you to know that Thalidomide is even being used today!

Many people don't know that most illegal street drugs were once considered
safe prescription medications. Consider the
story of Heroin, a great cough medication that was supposedly not habit forming. That's right, Bayer's Heroin was once used in cough formulas for children.

Suggests" -  Suggesting is not exactly stating emphatically that something is true. Suggestions leave the door open.  You might want to
read about Chloromycetin, once hailed as the greatest drug since Penicillin. The maker of Chloromycetin wanted to leave the door open for years.

Many unsettling stories warn of little known drug dangers if you know where to look for them. Unfortunately, pharmaceutical companies aren't excited about telling you what they HAVEN’T studied in their "emerging research" that "suggests might..."  

Might" -  I was going to say a lot about this word, but why should I? We all know how iffy ‘might’ is.  But I can imagine a lawyer in a courtroom pinning someone with an icy stare as he says, “Excuse me Mr. X, but you and I both know that “might’ does not mean definitely. You made the personal choice to take a chance on a medication that was plainly advertised with the words
that told you we didn’t know anything ‘for sure’ about this drug.”
Now, look at the entire phrase again:
"...Which emerging research suggests might..."

Next time you hear it in a commercial, remember the discussion here.

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